I use facewashing gel with aloe after machine shaving to reduce chances of inflammations. And when walk >5 km per a day use softening and wound healing cream for feet to reduce possible wounds.
In Russia most men use nothing, except by medical reasons. Sunscreens are not used, generally, though our place is sunny and warm only some monthes per a year and to be on air much of time is not common for towns people. Who needs to protect the skin from the sun may use a cap or panama.
Someones may use perfume on datings, special events. Or when are on high posts where good appearance matter more.