Maybe it's type related to look at settling down with "the one" in a similar way to purchasing assets and looking at risk and cost-benefit and stuff (and that's cool and all), but I think most people don't go, hmm how does this one compare to the others on the market? At least I don't. It's more like, "oh, this lunch looks great!" (and maybe there are better lunches, but the possibility of any other lunch doesn't enter your mind cuz you're so excited about this one.)

This isn't to say people always make the best choices, of course. The language/analogy is just foreign to me.