The success of Amélie has been much sweeter for Kassovitz. He has become a household face rather than just a household name. There he was at Cannes in May this year, working on the festival jury, when some nice people from Lancme approached him about their scent Miracle. "I thought they wanted me to work as a director on a commercial. I didn't imagine for a second that they want to me to be their new image. If they'd asked me to do that even two years ago I would have refused. But it was the right time." And then Kassovitz allows himself a little puff of fragrant PR-speak. "When a young man becomes a man it is a miracle. Indeed, I have become a man, I got married, I became a father. So I said yes to Miracle."
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