What was even more confounding is that Elliot could think up lots of options for a decision. When given assignments of assessing ethics (like whether or not to steal something for his family, Les Miserables–style), business (like whether to buy or sell a stock), or social goals (like making friends in a new neighborhood), he did great. But, even with all the idea generation, he could not choose effectively, or choose at all. “I began to think that the cold-bloodedness of Elliot’s reasoning prevented him from assigning different values to different options,” Damasio writes, “and made his decision-making landscape hopelessly flat.”