I doubt it's just a fad. People have said the same thing about being gay and it's kind of stupid. Yeah, people really choose to be misunderstood as deviants, discriminated against in society for eons- often times murdered by insecure people who can't handle their own attractions, scapegoated for all the world's ills etc. all because it's trendy to do so. I agree the media can be "too PC" with the gay/trans thing many times (probably because they are aiming for 'shock value' and they are trying to purposefully rile up some ignorant breeders for ratings) but come on now...