Reginald Fils-Aimé is an American businessman, most recognized as the former president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo, from 2006 to 2019, succeeding Tatsumi Kimishima. Prior to his promotion to president and COO, Fils-Aimé was Executive Vice President of Sales and Marketing.
Fils-Aimé gained celebrity status among gamers following his appearance at Nintendo's E3 2004 press conference in May 2004, and helped to revitalize Nintendo's image as a major contender among the other video game console makers, Sony Interactive Entertainment and Microsoft. Fils-Aimé had held previous sales and marketing executive roles at Procter & Gamble, Pizza Hut, Guinness, Derby Cycle, Panda Express, and VH1.
Fils-Aimé retired as president of Nintendo of America on April 15, 2019 after an announcement on February 21 and was succeeded by Doug Bowser. He subsequently became a Leader in Residence at Cornell University and later named to the Board of Directors for Brunswick Corporation, GameStop and Spin Master.