@Raver, Peterson passes himself off as knowledgeable in philosophy, history, and biology, and uses this impression to sell mainstream social conservatism with a misogynistic twist to disgruntled young men who feel they've been hard done by. His first step into fame and fortune was intentionally misrepresenting a Canadian bill and asking for donations to fight it, tapping into the outrage culture of the right and making tens of thousands of dollars through it. This is actually a grift.