He's angling to fill an empty niche on the "right" as an acceptable, pacifying gatekeeper for the re-socialization/integration of alienated young [White] men in order to prevent potentially catastrophic system disruption, like a 21st century William F Buckley, except if Buckley sounded like kermit and like his balls had been clipped. He's said as much in his public, flaccid, attempts to get his opposition from the left to pretty please stop being mean to him. His job is to mollify the alienated and train them back into a decaying social order that despises them, acting as a signpost of "go no further" on the border of crimethink that will get you un-personed.
And he's a multi-millionaire from it, so the money is good being a social anesthesiologist trying to defang his target audience.
"Come on in, the water is lukewarm and almost entirely uncontroversial, Bucko. Just be sure to clean your room and wash your penis first. And none of that collectivism for your interests, either. That kind of talk makes our rootless corporate gods sad. Atomistic individualism is the true way."
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