What is the difference between MBTI and Socionics in the public eye?
One; complexity. MBTI is easy to swallow, and even if the accuracy of its results are.. what they are, it fulfills its purpose. What is its purpose? I got this directly from
the first page on the first website that came up on Google:
Mission statement: understandable and useful. Recipe for success.
Apple knew it too.
Two; Central representation.
The public in the Western world has to rely on descriptions scattered over the internet from schools that are
clearly not based in the USA or Western Europe. There is a lack of a centralized organizational structure that focuses on the Western market. This isn't just a 'language barrier' either, this is a 'culture barrier.' This bias has been talked about a lot, but no real solution has been given.
Seriously, the only real representation Socionics here has are forums! They are about the worst representation for
anything! No structure, no authority, no central definition to anything! People don't like to get behind what comes across as some rando forum lurker's opinion. The audience wants credentials. Certificates, official sounding organizations, the promise of self-improvement through a creamy ad and sleazy slogans!
Intelligence has very little to do with "audience." If you can't reach far with your model, then what you're lacking is
marketing and a digestible format ("Learn Socionics in only 5 easy steps!") from a "trustworthy authority" (aka some clever loser who figured out a way to centralize it through business).
Basically, hire a publicity agency.