He does not show me anything I could connect with SEI, yes. I don't see his messages as such, the medals, that heart, his wound, stuff, there's a symbolism that lacks in this type, as far as I can tell. SEIs normally transmit simple and self-relevant things which are: 1. either obvious (may be something funny, like when you "BOOH!" someone) 2. or you've got to go and see them (ok maybe I miss some here). What he says seems to always have a meaningful interpretable nature, you the watcher need to make an appeal to your background to understand the importance of those. I feel like "a hand heart thing, so what are you looking at me, what was I supposed to say?", trying to impress but to make it appear "accidental", without showing off, like "wow! tell me more about your decorations and wound!" - which IMO sounds rather XLI. The whole picture appears to represent his merits and accomplishments.
Besides having a too treble and irritating voice, his humor is "smart" and meaningful, only apparently naive, more like Woody Allen's geekish characters.
I asked you whether you relate to that because you're a SEI and I have no idea whether this is the case or you simply picked up a random example of what was supposed to be a "SEI video".