|
Traditional Bourgeois |
Modern bourgeois |
Upper Conservatives |
Convenience Oriented |
Social Climbers |
Cosmopolitans |
Post materialist |
Postmodern hedonist |
Ambitions |
To hold on to traditional norms and values
Family as cornerstone of society
Quiet and harmonious living |
To find balance between traditional norms and values and change
Family as cornerstone of society
To acquire status and respect |
To hold on to traditional norms and values
Protecting social status |
Material wealth
Free and easy living
Entertainment |
Having a career
Acquire social status
To be free from tradition and obligations |
Social success
Self development
Socially engaged |
Self development
Solidarity and socially engaged
Consideration for immaterial values |
To be free
Live in the here-and-now
To engage in new experiences
To be indepent |
Society and politics |
Involved
Solidarity with minorities and the environment
Nationally/locally oriented
Acceptance of authority and rules |
Longing for authority and rules
Longing for recognition and appreciation |
Hierarchical
Critical
Interested in politics and history |
Uninterested
Longing for recognition and appreciation
Work and achievement |
Open attitude to change and progress
International orientation
Longing for recognition and appreciation |
Internationally oriented
Socially and politically engaged
Tolerant |
Socially and politically engaged
Reflective and critical
Solidarity and tolerance
Internationally interested |
Little involvement
Tolerance
Equal opportunities |
Work and achievement |
Subservient to family life
Disciplined |
Security
Income and challenge |
Provides identity
More important than private life |
Little ambition
No security or responsibility |
Central role
Provides identity and status
Improve income |
Central drive
Ambitious
Improve income
Provides identity and status |
Not a central drive
Balance between work and private life
To be of use to society |
No central role
Less important than private sphere |
Life style |
Sense of duty
Order, regularity and discipline
Risk-evading
Sober and prudence
Oriented towards passive entertainment |
Conformistic and risk-evading
Stable life
Consumption and entertainment oriented
Materialistic and status-aware
Technology-minded |
Art and culture
Sober
Risk-evading
Attachment to etiquette |
Impulsive, aimed at the here-and-now
Informal
Materialistic and oriented towards consumption
Entertainment and experience-oriented
External impression is important |
Materialistic and status-aware
Oriented towards consumption and entertainment
Technology-minded
Impulsive and adventurous
Maintain freedom |
Consumption oriented
Materialistic and technology minded
Impulsive and adventurous
Attached to etiquette
Art and culture |
Planned and principled
Not aimed at consumption and entertainment
Sober
Art and culture |
Impulsive
Adventurous
Anything goes
Art and (popular) culture |
Social relationships |
Family and relatives central
Seeking harmony and oriented towars similar-minded
Traditional roles |
Family and relatives central
Traditional roles |
Hierarchical
Central rol for relatives |
Individualistic
Family-ideal |
Individualistic
Traditional roles
Oriented towards the similar-minded |
Networking
Oriented towards the similar minded |
Individualistic
Partners have their own friends |
Individualistic
Friends more importrant than family |
Social Demographics |
More women than men
Less younger people
Less high educated
Average income |
As many men as women
All ages
Mostly lower education
All income levels |
More men than women
More older people
More high educated
More high income levels |
More women than men
Less older people
More low educated
More lower income levels |
More men than women
Comparatively more younger people
All education levels
All income levels |
As many men as women
More younger people
More higher income levels |
More women than men
Somewhat higher ages
More high educated
All income levels |
As many men as women
More younger people
More high educated
All income levels |