Is he ESI?
He had a few PoLR-seeming moments in this video here. First he said clients shouldn't bring too many hairstyle options/ideas to the coiffeur, and that beauty ("It'll look hideous on them!") > open-mindedness and having many versions that might not look good.
Gamma values: being on time & courteous.
His Instagram makes me think a lot of is going on, too.