You ALWAYS support your friends as you ALWAYS oppose your enemies. Morality means jack shit here. Friend good! Enemy bad! Failure to do this will result in your defeat.
Case in point? Conservatives. They foolishly and moronically appeal to "reason" as if that overrides a moral vision. They think that you can win a literal HOLY WAR without a compelling religion to counter the enemy's. Perception>Facts. Ought>Is. I've posted variations on these facts a million times.
Who is winning now and has been since the end of WWII at least? Liberals. Because they accept that I'm right. Sadly, my own side calls me names and banishes me to the outer wastes for daring to "sink" to the level of my avowed and Satanic enemy. I merely asset that you can only truly beat a Devil with an even greater Lord/God. While a cult can survive and exist without a God it must have a Devil. However, if you have a "cult" that has both a clearly defined "God" as well as a "Devil", well, you'll probably out-evangelize the cult that has but a devil. A "devil" that is clearly anything but in the minds of anyone sporting an IQ above 70 as the "Devil only" cult defines its Devil as your God. To make an obvious point, how is Jesus Christ the source of all the evils of the world? Try to make that argument without sounding utterly insane.
Food for thought folks...