Extremes on both sides of "who cares about target" and "the entire city of Minneapolis is burning to the ground" are both fuckin stupid but as someone who doesn't drive my heart goes out most to people who live nearby and can't use the burnt stores to get food for their families. Also there are small business owners with burnt up shit so if you wanna appeal to people who aren't right wing, that angle would definitely be more effective than "think about Starbucks."