The way she dresses and her music means nothing honestly. She has a team behind her. The way she responds to questions about her style implies that she is not making these decisions herself. If she really had a style she would be able to articulate it and not just skip the question every time. She probably does not want to look a certain way, so I wouldn't say she is being exploited, but they probably give her a few choices to choose from to support her brand.
I do think Se ego is obvious. You can't teach gait and presence. She doesn't seem physically vulnerable. SLE is actually a good type, just from my impression of her. I'm not really sure of it, but it's not a bad guess.