hm, not trying to convince you otherwise, just sharing my perspective here:
Everything has many faces, if you turn an object around there are good en less good sides to the object. If you look at a human they're simultaniously a piece of shit and a godly being. The truth, and nothing but the truth (or the type of realism that many ILI's for example have) is correct but missing the point. Humans don't operate on factual truth, or at least, I myself are not happy with the truth. We need stories to pick from the multitude of perspectives, facets, those that make a coherent, congruent story that connects us to the not-us. In this sense almost everything is what i call "marketing".
I could be truthfull and say to a client:
"well, my talent is coming up with something in 5minutes and than others can work on it. It's not really a big deal, just some spurr of the moment but it's fruitfull. I could give you 1000 alternatives so basically this service i offer is useless"
Or is could say: "this is the solution I came up with based on this and this criteria. It made me think of you, as it fits in with your companies strategy and identity. If you pick this option you'll get something that adds to that identity, and will make you money, save you time.
The second option is technically not "true". I don't KNOW for a fact what the results will be. I have an incling about the effectiveness of various sollutions, but i'm selling them a future, a change of pace, a trick of the mind, a figment of my imagination. Now, the worth lies not in the ammount of work I put into it (if you look closely, value and amount of work aren't that strongly related irl imho) but the story, the effect on THEIR perspective.
this is why i believe marketing is not necessarily the same as talking bullshit. Because on one level what I market is nonsense, but on another level it's extremely meaningfull.
One more example:
Life itself is useless because you die anyway and everything will turn to dust eventually <- truth
Life can be enjoyable because it's complex, rich and challenging, you can enjoy every minute of it. <- marketed
I'm of the oppinion that truth (truth doesn't exist, my examples of truth above where marketed from the cynics perspective) and marketing are not mutually exclusive nor ultimately contradictoir.
If you're talking about blatant lying it's different, but that type of marketing is outdated and doesn't really work anymore due to fast word of mouth.



Reply With Quote