"To both click with the feeling of the times and also be stimulating in your design is probably the best."
"The more people that are afraid when they see new creation, the happier I am…. I think the media has some responsibility to bear for people becoming more conservative. Many parts of the media have created the situation where uninteresting fashion can thrive."
"For something to be beautiful it doesn't have to be pretty."
"I work in three shades of black."
"Something may be annoying you at the moment, or you may think something is wrong with the world. These feelings could become an ingredient for my creation. It means that even things-yet-to-have-form could possible be designed. You feel something; a variety of factors influence each other; overlap each other or are created through a series of accidents. It is something that comes about from the sequence. It could and be anger, a motivation for new ideas, or a desire to make strangely shaped clothes."
"I couldn't explain my creative process to you. And even if I could, why would I want to? Are there people who really with to explain themselves?"
"We must break away from conventional forms of dress for the new woman of today. We need a new strong image, not a revisit to the past."
"Crushing. The energy of an explosion."
"For me my inspiration hasn’t changed at all. The way I approach each collection is exactly the same…the motivation has always been to create something new, something that didn’t exist before. The more experience I have and the more clothes I make, the more difficult it becomes to make something new. Once I’ve made something, I don’t want to do it again, so the breadth of possibility is becoming smaller."
"[My designs] are for the woman who is independent, who is not swayed by what her husband thinks."
"There are few people who, like us, have the values and the way of thinking to really try hard. They lack discipline. And it’s not just fashion, I think young people get satisfied too easily. They’re not strict enough with themselves. They’re too soft on themselves."
"Can’t rational people create mad work?"
"Often the elements are completely disassociated in time and dimension. One might be an emotion, the next thing a pattern image, the third thing an object or a picture I have seen somewhere. I can never remember when and from where the elements come together in my head. I trust synergy and change."
"I don’t think of myself as anyone special, and I would not know how to define myself."
"My design process never starts or finishes. I am always hoping to find something through the mere act of living my daily life. I do not work from a desk, and do not have an exact starting point for any collection. There is never a mood board, I do not go through fabric swatches, I do not sketch, there is no eureka moment, there is no end to the search for something new. As I live my normal life, I hope to find something that click starts a thought, and then something totally unrelated would arise, and then maybe a third unconnected element would come from nowhere."
"Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now."
"If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven’t pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for—because in order to keep the business I need to make a little compromise between my values and customers’ values—is the place where I make something that could almost—but not quite—be understood by everyone."
"There is never a moment when I think, ‘this is working, this is clear.’ If for one second I think something is finished, the next thing would be impossible to do."
"The goal for all women should be to make her own living and to support herself, to be self-sufficient. That is the philosophy of her clothes. They are working for modern women, women who do not need to assure their happiness by looking sexy to men, by emphasizing their figures, but who attract them with their minds."
"I don't feel too excited about fashion today. People just want cheap fast clothes and are happy to look like everyone else."
"All kinds of business models are necessary to suit all kinds of tastes and needs. We need strong creations and we need fast fashion and everything else in between. However, if all of fashion were thoroughly democratized, I would feel hopeless. The danger of continued and deepening democratization is the fear of lowest-common-denominator syndrome."
"What I want to express is a feeling—various emotions that I am experiencing at the time—whether it is anger or hope or anything else, and from different angles. I construct a collection and it takes concrete form. That's probably what appears conceptual to people because it never starts out with any specific historical or geographical reference. My point of departure is always abstract and multileveled."
"My work has never been as an artist. I have only continued all these years to try to "make a business with creation." This has been my first and one and only decision of any importance. The decision to first of all think of creating something that didn't exist before, and then after that to give the creation form and expression in a way that can be made into a business. I cannot separate being a designer from being a businesswoman. It's one and the same thing for me."
"The basic idea was believing that by gathering various kinds of creation together, and giving free reign, the "fashion of now" would become chaotic, and within that chaos, through synergy and accident, each brand would shine more brightly and with a different power than when all alone."
"I don't feel too excited about fashion today, more fearful that people don't necessarily want or need strong new clothes, that there are not enough of us believing in the same thing, that there is a kind of burnout, that people just want cheap fast clothes and are happy to look like everyone else, that the flame of creation has gone a bit cold, that enthusiasm and passionate anger for change and rattling the status quo is weakening. But what I still love about it is that playing the fool, acting silly, showing off, being a celebrity designer are all integral and necessary parts of the fashion business. And creation excites me, because without creation there can be no progress."
"The process of working with the aim of finding something new is really tough. It has always been tough. It's extremely difficult to create in order to cause people to feel something, in order that people feel they are given something. It's natural that the pressure is intense if this is your aim."
"I really felt that I was on my own. I never felt my work had anything to do with being a woman. I am not a feminist. I was never interested in any movement as such. I just decided to make a company built around creation, and with creation as my sword, I could fight the battles I wanted to fight."
"I start every collection with one word. I can never remember where this one word came from. I never start a collection with some historical, social, cultural or any other concrete reference or memory. After I find the word, I then do not develop it in any logical way. I deliberately avoid any order to the thought process after finding the word and instead think about the opposite of the word, or something different to it, or behind it."
"Collaborations have no meaning if 1 + 1 does not equal much more than 2."