No, nor was I inferring that only betas are in marketing. That would be naive to suggest such a thing. What I'm saying is that the methodology of how Michael Jackson wanted to influence others and be recognized (which was influenced by the tactics used by PT Barnum) is imo stronglyvaluing.
I'm not saying that Michael Jackson was a megalomaniac therefore he is Beta. What I'm saying is that the processing in which he wanted to accomplish recognition and reach as many people as he could is Beta valuing.
Edit: And do not misunderstand me, I'm not saying that wanting to be recognized and reaching as many people as possible is Beta. It is the underlying process of how he wanted to achieve that that makes it Beta.



valuing.

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