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Thread: Movie genre preferences and personality traits

  1. #1
    Landlord of the Dog and Duck Subteigh's Avatar
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    Default Movie genre preferences and personality traits

    I will post links to Big Five studies later (or some other time), and also try to aggregate conclusions (others can also do so of course). If people describe their movie genre preferences here too, we can discuss socionics correlations too.


    With one of my recent projects, utilising about 150 of my "top rated" movies on rateyourmusic (which [i]does[/i[ allow the rating of movies), I compared my data with the exact same number of the "greatest" movies as rated by RYM overall.

    I took into account my average rating for each genre, as well as RYM's, and also the ratio of movies I had rated in relation to the number of appearances each particular genre appeared in RYM's overall list.


    In approximate order, genres I enjoyed more than average (in terms of my average rating multiplied by the ratio I mentioned above), of genres I had rated frequently, were: Action, Fantasy, Romantic Comedy, Comedy, Adventure, Romance, Science Fiction, Mystery, Biopic, and Satire. With less frequently rated genres (in order), it was as follows: Screwball Comedy, Whodunit, Spy, Space Opera, Melodrama, Film Noir, Dystopian, Coming-of-Age, and Slapstick.

    (I put Screwball Comedy and the Whodunit genres in bold because they are top by virtue of not appearing in the comparable greatest movies list for RYM: they are essentially being multiplied by infinite).
    (There were also some even less frequently rated genres I liked more than average, but I won't include those).


    Genres which frequently appeared in the RYM greatest movies list that I disliked more than average (in order) were:
    Psychological Drama, Crime, War, Drama, Psychological Thriller, New Hollywood, Black Comedy, Historical Drama, and Thriller. With less frequently appearing genres (in order), it was as follows:
    Anime, Psychological Horror, Experimental, Jidaigeki, Neo-Noir, Legal Drama, Surrealism, Gangster Film, Low Fantasy

    (The Anime, Psychological Horror, and Experimental genres are in bold as none of my top-rated movies had that genre assigned to it).
    (Again, there were some even less frequently appearing genres, but I'm not including those).


    Some notes:
    -This method doesn't take into account which genres I rated most or least except via the ratio. Drama for example was the genre that I had the most ratings for, but that does not mean I "like" it, according to this approach.
    -Movies can have several genres assigned.
    -Many of these genres are subgenres or meta-genres of others, so this could distort things a little. For example, Comedy is a genre I like more than average, but Black Comedy (defined as a subgenre on RYM) is one I dislike more than average. I think the ratings/totals for Comedy would include Black Comedy as a subset.
    -Obviously, this method presumes that my ratings so far are a fair representation of my taste. It also presumes that the RYM best movies chart is representative of the general population, which it most certainly isn't.
    EII-Ne
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    Landlord of the Dog and Duck Subteigh's Avatar
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    http://mypersonality.org/wiki/doku.p...nd_personality



    The results summarized in Table 1 support the claim that men and women have differential viewing preferences; romance and action are the most sexually differentiated film genres. Rather interestingly, the sex difference in taste for horror movies is quasi-inexistent.


    Fans of comedy, action and fantasy film genres scored higher on the dimension of Openness than non-fans.
    Participants who listed films belonging to romance and action categories were markedly more conscientious than those who didn't list any films belonging to those categories. On the contrary, adepts of comedy films were less conscientious than their counterparts.
    Fans of horror and fantasy films were less extroverted than non-fans.
    Participants who listed films belonging to horror and romance genres were more neurotic than those didn't list any films belonging to those categories. On the contrary, action fans were less neurotic than non-fans.
    Fans of horror films scored lower on the dimension of Agreeableness than non-fans.


    Females who listed films belonging to the action and comedy genre were more open than males who also reported an enjoyment of those films. Males who listed films belonging to the romance genre were more open than females who also reported an enjoyment of those films.

    There was no significant multivariate main effect of the interaction of gender and personality on horror or fantasy genre preferences.
    Our results indicate that people who list our selected comedy titles amongst their preferences are significantly more open than those who don’t; they are also slightly less conscientious. Following Kraaykamp et al’s (2005) line of thought, this can be explained by the fact that comic films generally include humour and originality –challenging conventional thinking-, and do not have predictable plot-lines.

    Participants who mentioned film titles belonging to our horror category tended to be less extroverted and agreeable than those who didn’t. They were also more neurotic. With regard to Agreeableness, our findings fit neatly with the prevailing paradigm: agreeable people are deemed to dislike any film displaying brutal images, since these are at odds with the attributes of warmth and kindness such individuals possess. Results for Extroversion and Neuroticism are intriguing: extroverts supposedly favour sensory arousal that arises in the context of horror films. Could Finn’s (1997) assertion that extroverts prefer social interaction and are, as a result, less prone to visual media consumption serve as a valid explanation? Neurotic individuals’ motivation for watching violent and disturbing movies is rather impenetrable. Indeed, it could be assumed that such people would shy away from potentially damaging images, seeking refuge from stress in light-hearted genres (Conway and Rubin, 1991).

    Turning our attention to the action genre, we find that respondents who listed film titles belonging to that category were generally more conscientious than those who didn’t. It is plausible that it is the relatively predictable plot-line present in most action movies that appeals to conscientious individuals’ preference for familiarity. They were also less neurotic; a finding that supports Conway and Rubin’s (1991) aforementioned claim. Finally, fans of action films also scored higher on the dimension of Openness too. There was no instance of compatibility between high scores on the dimensions of Openness and Conscientiousness in the previous studies we were acquainted with. A possible explanation for such compatibility might be that action films combine a familiar, predictable format – appealing to conscientiousness viewers - with serious or original content – enjoyed by rather open viewers-. This key finding merits further attention in subsequent research.

    In the realm of romance, people who listed films belonging to that category were most often more conscientious and neurotic than those who didn’t. This phenomenon is easily explainable: romantic films often have a rather similar characters and predictable endings; they also offer comfort in the sense that they carry the message that love always blossoms, even in the most unlikely situation.

    Finally, our results indicate that fans of fantasy films are more open and less extroverted than non-fans. Their scores on the first trait may derive from the fact that the fantasy genre often involves original, intellectually stimulating plots and characters. Fantasy fans’ low scores on the second trait are harder to interpret. It is possible that fantasy films are closely connected to the realm of the imagination, which introverts cultivate more than extroverts do

    There is a significant interaction between gender and personality with regard to film preferences

    Do males and females who enjoy the same films have similar personalities? According to our findings, this seems to be the case with regard to the all dimensions of personality, Openness excepted. Scores on the latter vary importantly between male and female fans of action and romance, and, to a lesser extent, comedy. Females who cited films belonging to our comedy and action categories were more open than males who liked the same films. The reverse was true for romance, for which Openness scores were strikingly higher for male fans than for female fans.

    Such findings support our aforementioned results pertaining to gender differences in film genre and personality. Females aren’t generally prone to liking action films; a higher degree of Openness is likely to facilitate enjoyment of them. The same line of argument is valid for males in the case of romantic films. Moreover, the small effect was observed for comedy fans could potentially be explained by the fact that in the comedies selected, the main protagonists were males and that may have impeded self-identification processes for female viewers.
    EII-Ne
    5w4 or 1w9 Sp/So

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    Well I love horror and it's correct that I score more neurotic and less extraverted

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    http://research.gold.ac.uk/7813/1/PS...llias_2012.pdf

    General Discussion
    This chapter reported on two studies of the relationships of The Big Five personality traits with movie-watching motives and films preferences. Of greatest interest in the studies was the extent to which Big Five personality traits and uses of film motives contributed to the prediction of individuals’ preferences for different genres of film. The results have important implications for the understanding of the psychology of film preferences.

    In accordance to theoretical expectations, the results of studies 2 and 3 offer interesting insights into personality and film preferences. The studies provided support that the Big Five personality dimensions and the uses of film dimensions can put forth an influence on consumer preferences for specific films. Further findings from this study provide insight into the relationship(s) between the personality characteristics and movie-watching motives. These results are discussed below.

    For study 2, just under half of the hypotheses of (8 out of 17) were supported. A positive significant association was found between Extraversion and Affiliation Use of Film, which falls in line with the notion that this interpersonal use of film is expected to be more common in individuals who are high in Extraversion. Although research has yet to examine the Big Five personality correlates of Nostalgia Use of Film, a significant negative association was found between Extraversion and Nostalgia Use of Film. This result could fall in line with the proposal that individuals high in Extraversion scores have an inclination to experience positive affect, thus are more likely to gravitate towards movies that improve or maintain their good moods (Knobloch & Zillmann, 2002). Furthermore, this should be reflected in their higher levels of the appreciation for uplifting, fun-evoking movies, as opposed to emotionally intense movies. Contrary to the hypothesis, a significant relationship between Extraversion and Hedonistic Seeking Use of Film was not found.

    Significant relationships were found between Agreeableness and Affiliation Use of Film, Hedonistic Use of Film, Aggressive Use of Film and Sensation Seeking Use of Film. As predicted, Affiliation Use of Film was positively associated with individuals who were higher in Agreeableness scores. This supports the idea that Agreeable individuals like to watch movies in the company of others. Hence, the results imply that individuals high in Agreeableness are likely to display a preference for the consumption of “uplifting” movies (Kerrigan, 2010), allowing them to maintain positive emotions via the consumption of fun, happy, and pleasurable movies. As predicted, a negative association was found between Agreeableness (which is a negative marker of trait aggression) and Aggressive Use of Film. Counter to expectations, a significant negative association was found between Agreeableness and Sensation Seeking Use of Film. Thus, further research is necessary to explain this finding. Additionally, a link between Agreeableness and Hedonistic Use of Film was not established.

    In line with the hypothesis, a negative association was found between Conscientiousness and Aggressive Use of Film. This personality trait is another negative marker of trait aggression, and the data reveals significant correspondence with the notion that individuals high in Conscientiousness scores are less inclined to watch movies to release aggression. Conscientiousness was found to be negatively related to Sensation Seeking Use of Film and Boredom Avoidance Use of Film. These findings were not consistent with theoretical expectations, so further investigation into these patterns of results must be conducted in future study.

    It was hypothesised that Neuroticism would be positively associated with Nostalgia Use of Film, Catharsis Use of Film and Escapism Use of Film. Nonetheless, these associations failed to emerge for the Neuroticism personality type. Thus, these null effects suggest that Neuroticism and its relationship to movie motives remains to be established, and further investigation is therefore encouraged. As predicted, Openness was positively related to Sensation Seeking Use of Film and Artistic Use of Film. It was correct to predict that individuals high in Openness have the desire to experience intense and arousing emotions and to consume movies for aesthetic appreciation. Negative associations were also found for Hedonistic Use of Film and Nostalgia Use of Film. These findings do not fall in line with the hypotheses, so it is important to undertake an additional study into the relationship between the Big Five personality traits and film uses. Furthermore, the investigation failed to find a significant relationship between Openness and Escapism Use of Film, Information Seeking Use of Film and Boredom Avoidance Use of Film.

    The results of study 3 support a number of the hypotheses, but also raise several questions deserving of further research. Nonetheless, more promising results were revealed in Study 3, whereby the majority of the hypotheses (15 out of 20) were supported. In the first instance, the results showed that Openness was the main significant predictor for preferences for Arty films. These findings fall in line with those of Palmgreen et al (1985), whereby individuals high on Openness watch films in order to feel creatively empowered and have an “artistic experience”. As predicted, Escapism Use of Film was a significant predictor for Arty film genre. Watching films provides an enjoyable escape mechanism (Lehman et al, 1927), and most importantly, movies in general enable people to abandon the humdrums of everyday life (Hoolbrook & Hirschman, 1982).

    Surprisingly, Aggressive Use of Film explained some portion of the variance (although very small). One would expect that people who watch films to release aggression are more likely to watch violent movies. Thus, the Aggressive Use of Film motive and its positive relationship with preference for Arty films raises interesting questions.

    Sensation Seeking Use of Film was the main significant predictor for Horror genre film preference. In line with previous research (Hirschman, 1987), sensual/sensory 119 arousal is characterised mainly by preferences for violent, sexual or exciting content, supporting the notion that people who seek stimulation would consume exciting films, such as Horror movies.

    The two other variables that accounted for a portion of the variance were Affiliation Use of Film and Boredom Avoidance Use of Film. The results imply that Horror movies are enjoyed in the company of others, whilst the Boredom Avoidance motive suggests that people watch Horror movies for the purpose of passing time (Potts et al, 1996). Boredom avoidance is also linked to Sensation Seeking Use of film, which has been found to relate to preference for Horror movies.

    Hedonistic Use of Film was revealed as explaining the largest portion of the variance for the prediction of Mainstream genre film preference. This supports the notion that individuals who watch a movie with the motive of seeking pleasure will have an appetite for the consumption of “uplifting” movies (Kerrigan, 2010). Thus, mainstream films should propel individuals to maintain positive emotions via the context of the themes i.e. fun, happy and “feel-good”.

    Another significant predictor for preference for Mainstream films was Agreeableness. Although research on Agreeableness and its relationship with film preferences lacks empirical evidence, one would assume that Agreeable individuals (who are often described as altruistic and straightforward) would perhaps be expected to watch films more for hedonic purposes, as they are generally more likely to experience positive emotions. Hence, “feel-good” Mainstream movies may best fill this criterion.

    Although modest predictors, it was surprising to see that Aggressive Use of Film and Openness were correlated with preference for Mainstream movies. One would not usually assume that people who have the motive to release aggression will choose to consume a Mainstream movie. Furthermore, Open individuals are more likely to watch a film for the purpose of aesthetic appreciation, something that Mainstream films do not usually offer. Thus, these results raise a number of questions deserving of further research.

    Finally, in regards to romantic compatibility, all of the hypotheses were supported, offering valuable insight into romantic compatibility and its role in film preferences. The intra-correlations for Arty, Horror and Mainstream films were all significant, which reinforces the proposition that individuals in relationships share similar ideas and beliefs (Byrne & Nelson, 1965a).

    An important research question posed by this study was the extent to which the Big Five personality traits and the uses of film dimensions are related to film preferences. The results indicated that overall, when both measures are considered, several variables account for the role in predicting film preferences. For the Arty film genre, the variables of Openness, Escapism Use of Film and Aggressive Use of Film accounted for 13.3% of the variance. For the Horror genre of film, Sensation Seeking Use of Film, Affiliation Use of Film and Boredom Avoidance Use of Film accounted for 22% of the variance. Finally, for the Mainstream genre of film, Hedonistic Use of Film, Agreeableness, Aggressive Use of Film, Openness, Catharsis Use of Film and Escapism Use of Film accounted for 32% of the variance. Overall, this study indicates that both the Big Five personality measure and the Use of Film Inventory can, to some degree, predict consumer choice in movies. However, it should also be noted that although these variables are an important factor in predicting film preferences, other factors must be essential.
    EII-Ne
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  5. #5
    Word Definition Warrior – WDW Troll Nr 007's Avatar
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    I have no real preference:
    Crazy comedies (quality ones), mind twisting stuff (=can be anything).

    My IEI sister is very found of gore... I find them bit disturbing.

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    Relating Personality Types with User Preferences in Multiple Entertainment Domains
    Iván Cantador1, Ignacio Fernández-Tobías1, Alejandro Bellogín1,2
    1 Escuela Politécnica Superior, Universidad Autónoma de Madrid, Madrid, Spain
    2 Centrum Wiskunde & Informatica, Amsterdam, Netherlands
    http://ceur-ws.org/Vol-997/empire2013_paper_2.pdf (pdf link)


    EII-Ne
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    Relating Personality Types with User Preferences in Multiple Entertainment Domains
    Iván Cantador1, Ignacio Fernández-Tobías1, Alejandro Bellogín1,2
    1 Escuela Politécnica Superior, Universidad Autónoma de Madrid, Madrid, Spain
    2 Centrum Wiskunde & Informatica, Amsterdam, Netherlands
    http://ceur-ws.org/Vol-997/empire2013_paper_2.pdf (pdf link)


    EII-Ne
    5w4 or 1w9 Sp/So

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