some of you may have already seen this. it's a documentary about the use of freud's theories to create corporate and government propaganda. what to me was eye opening was the ironic role that radical individualism and self expression (especially the hippie kind from the 60s) played in facilitating attempts at control.
if you can't play the embedded file ---> http://vimeo.com/61857758
the doc is divided into 4 parts each about 1 hr long. part 1 is the best imo
Sigmund Freud's work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.