Two ILIs work for the same company. Both are business strategists. One is known for bold, flying-by-the-seat-of-your-pants strategy; the other for boring, carefully precalculated and time tested stratagems. Times are good at the company, but there are signs of increased product competition on the horizon. The board offers a new strategy using innovative products and experimental marketing. However there are problems with both funding and supply for this new strategy. Everyone is agreed that the company is unprepared for this venture, however there is also a certain concern that delay could be costly.
The ILIs are at odds over how to proceed. The bold ILI recommends a full blown advertising campaign even though product supply is low. Great first impressions, the bold ILI argues, will create an influx of cash that will permit the purchase of supply enough to meet every demand. The cautious ILI is skeptical and suggests waiting until enough cash reserves are in place to create a large amount of supply right off, without risking any advertising dollars until right before the "big launch". The cautious ILI also suggests committing to investigation of competing product strategies, and goes on to argue that the company should be willing to shelve the product outright if the market seems too crowded and/or the product's prospects seem uncertain.
Why do these ILIs disagree?