When some dude or chick thinks "money", he/she will think :
posession : "that money is mine"
potential purchasing : "I can buy that item, or even that item with that money"
economic activity : "let's make some profit with that money"
spending : "LET'S GO SHOPPING !!! "
pleasure : "I can make lots of pleasurable things with money..."
financial freedom : "having lots of money makes me feel free !!!" (that's why they seek )
financial security : "having lots of money makes me feel safe, mainly in the case of some dark days"
business relationships : "no money, no friends"