Minimization of negative emotions. Positive sensations, comfort. Promising ideas. Global structural logic.
Maximization of positive emotions. Minimization of weakness. Passionate desire to avoid committing errors. Organizational logic.
Distancing from negative relations. Defense and protection. Gradual advancement into the future. Business logic: risk and enterprise.
Good, warm relations. Minimization of discomfort and negative sensations. Alternatives, unusualness, sensationalness. Economical utilization of resources.